Man’oushe Street Upbeat on Continued Growth

    Jihad El Eit, Founder and CEO, Man’oushe Street

    Man’oushe Street, a popular Middle Eastern eatery that serves traditional, home-styled street food, has revealed the opening of its 17th new branch in the UAE—bringing its total number of outlets to 27 branches. The opening of the new branch, which will be in Dubai Silicon Oasis (DSO) inside SouqExtra Shopping Centre, demonstrates the company’s continuing move to expand its presence in the Arab Region. In fact, Man’oushe Street has expressed optimism in achieving a sales growth of USD27 million by 2018—twice the USD13.6 million sales figure it posted in 2016. The new outlet complements the company's strategic expansion initiative, which aims at opening two new branches every year to reach 20 outlets in 2018. The additional new outlets will also translate to an increase in the company’s employees, which employed 269 in 2015 and 350 in 2016. To date, it has managed to position itself as one of the most highly preferred street food options in the UAE and the region. The new outlet will be featuring the Man'oushe Street 'Kids Chef' initiative, which gives children the opportunity to be a Man’oushe Street chef by creating and baking their own man’oushe. The program aims at giving kids an idea of how it feels to be a chef and to also teach them the responsibility of properly preparing their meals. “We are very proud to announce the coming opening of our 17th new branch, which will be located in Dubai Silicon Oasis. This new outlet reflects our continuing efforts to expand our presence across the UAE,” concluded Jihad El Eit, Founder and CEO, Man’oushe Street.