Halal Food Trends Worldwide



    The global halal food market is anticipated to reach USD2.55 trillion by 2024 driven by the rising demand for the consumption of halal meat which is healthy and made in a hygienic manner, according to Hexa Research. The growing awareness of halal food and its positioning as hygienic and healthy food among both Muslim and non-Muslim community is expected to drive the demand over the forecast period. Additionally, the halal certified food assures that the product is clean and safe for consumption and is prepared in a hygienic manner. The rising concern over the health and hygiene is one of the key factors which is adding to the growth of the market at large.

    “The growing awareness of halal food and its positioning as hygienic and healthy food among both Muslim and non-Muslim community is expected to drive the demand…”

    The increasing concerns about health and hygiene influences the consumption patterns of consumers, according to Technavio. The health and hygiene benefits associated with halal foods are increasing the acceptance level and the demand for halal foods among non-Muslims. Additionally, the standard of food quality is maintained in halal-certified products since halal-certified foods warrant hygiene and cleanliness and the halal label assures that the food is made in a hygienic manner and is clean and safe to consume. Such factors will drive the demand for halal foods from the non-Muslim population as well, subsequently driving the growth of the halal food market. There is a rise in the Muslim population, especially their younger demographics in countries such as India and Indonesia, which is expected to add to the growth of the market over the forecast period. There is also an increase in the prevailing awareness about halal food among consumers in both Muslim and non-Muslim communities. To that end, besides Muslim population, the demand has grown within the non-Muslim community, where the positioning of these products has been portrayed as hygienic and healthy. The global halal market of 1.8 billion Muslims (in 2015) is no longer limited to consumable products. It has now expanded its presence into other markets such as cosmetics and pharmaceuticals including service sector components such as marketing, logistics, and packaging. The absence of a uniform standard across countries makes it challenging for vendors to get their products certified. Also, the industry is fragmented in nature, which makes it further challenging for multiple vendors to operate in different countries. In the market, there is also a need for an oversight on the halal food industry considering the meat scandals in Europe and North America regions. The halal market has witnessed a global evolution in the supply and demand channels of its products & services. To that end, these products are increasingly available in various stores including hypermarkets and supermarkets. In an attempt to entice consumers, producers in western countries are providing a wider range of products to customers. Processed food & beverages segment dominated the industry contributing USD 836.6 billion in 2016. The growing demand for halal food for convenience as there has been an increasing acceptance of pre-cooked items are expected to fuel growth over the forecast period. Bakery products formed the second largest segment with an increasing demand for ready to eat and packaged products. Asia Pacific has the highest market share in terms of revenue and is projected to maintain its dominance in the market over the forecast period. Increasing Muslim population and the growing awareness among consumers in Asia Pacific countries such as Pakistan, India, and Bangladesh, Indonesia, Singapore, and the Philippines are expected to drive the market over the forecast period. The absence of a uniform halal standard across countries makes it challenging for vendors to get their products halal certified. Besides, the market is fragmented in nature, which makes it further challenging for multiple vendors to operate in different countries. In the market, there is also a need for an oversight on the halal food industry considering the halal meat scandals in Europe and North America regions. Processed food & beverages dominated the market in 2016 and are expected to maintain its leading position over the forecast period as well.
    MEF Staff