Increasing Foodservice Focus Promises an Exciting SIAL Middle East



    The 2017 edition of SIAL Middle East will continue its fast-paced growth, reflecting the opportunities this region has to offer. The 8th edition of the exhibition will build on the success of the 2016 edition where more than USD1 billion worth of deals were signed as 900+ exhibitors and 16,000+ visitors & buyers networked in a trade friendly business environment. The exhibition of 2017 will bring back key initiatives around the exhibition floor ensuring SIAL Network’s agenda of knowledge transfer and discussion surrounding global food trends is fulfilled. The 2017 edition will take place from 12–14 December at the Abu Dhabi National Exhibition Centre (ADNEC). With special focus on the foodservice sector, the 2017 edition will feature an Arabian Feast Buffet, a new culinary competition developed in line with the Emirates Culinary Guild’s constitution to ensure the enhancement of Emirati Cuisine. A team of 2 chefs will present a traditional Arabian wedding feast as it would be served at a five-star hotel in the UAE for 20 guests. This new feature is part of La Cuisine, which is the region’s largest culinary competition with 1,000 participating to win one of the four titles. Also part of La Cuisine is the Africa & Middle East qualifying round for the Global Chef and Pastry Chef Finals, which will be held in Malaysia in 2018. The event is excited to welcome the 2nd edition of Middle East Food Forum to run alongside as a co-located event. Continuing with the foodservice focus, the Middle East Food Forum brings together investors, owners, franchisors and franchisees to hear from regional and international speakers talk about concepts to running of restaurants. Middle East Food Forum will essentially be the voice of the restaurant industry in the region. A unique feature at the exhibition this year is Digitalise. This feature aims to offer social media and public relations advice to the foodservice and HoReCa professionals. Digitalise will have 3 distinct elements. The Social Media Hub: Free social media health check for all attendees and receive guidance on how hotels, restaurants and cafes can improve their social media presence and drive benefits for their business. The Communications Hub: Free PR & Marketing template that HoReCa companies can utilize to promote themselves to the right audience. Finally, Meet the Influencers: Media and blogger meet and greet with visitors. Learn from the industry reviewers and critics. The 8th edition of the SIAL Middle East will also see participation from South America. Officially supported by the Ministry of Agriculture, 12 Brazilian companies will be showcasing the country’s diverse agro industrial base. For the first time, Kuwait will bring together a national pavilion to a food, beverage and hospitality exhibition. Also joining the event for the first time is European Union pavilion, showcasing top quality products from across Europe. Held under the patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority, SIAL Middle East is organized in strategic partnership with Abu Dhabi Food Control Authority (ADFCA). It is with their support that a dedicated VIP hosted buyer program fully funds the visits of up to 500 top buyers from the Middle East, Indian Subcontinent and Africa region to attend SIAL Middle East. 

    Record-Breaking Success with 25.000 Visitors



    Targeting the vision of being the largest trade platform of the Turkish food industry, FOOD Istanbul Expo was launched in 2017 at CNR Expo Yesilkoy with proven track record of qualified service and advantageous venue location! CNR Holding, continues to expand its event portfolio with excitedly and proudly by adding “FOOD Istanbul Expo” which was previously organized under the well-known brand of “CNR GIDA Fair” and gave a break at 2012. Turkish food and beverage industry maintains its remarkable position with productivity and dynamism, achieved a success story in the past decade by having a share of USD300 billion in total GDP and over 400,000 labor force in 40,000 corporations. FOOD Istanbul Expo positioned as a global b2b meeting point where visitors get the chance to explore the latest developments and have the general Outlook of industrial diversity. The fair was a unique business platform that created a supportive environment for the industry to increase their strength in global competition, to guide them to produce more value added, innovative, trusted and accredited consumer goods. FOOD Istanbul Expo was organized on 60,000 sqm area with more than 1,000 brands targeting 35,000 professional visitors and supported by Istanbul Exporters’ Association. Professionals of Food and Beverage industries from Europe, Middle East, North Africa, Russia and Balkans created new business lead opportunities for Turkish industry. Through the B2B matchmaking program, exhibitors which were categorized based on the product groups, had the opportunity to make efficient meetings in terms establishing concrete trade relations with international buyer delegations at the B2B meeting area. Within the Buyers Delegation B2B Matchmaking Program, more than 500 importers with 4 billion dollars import potential realized over 800 B2B meetings with exhibitors. In addition to international buyer delegations, which were hosted privately, the fair hosted professional visitors from 104 different countries all around the world. The well-known international names such as Ricardo Renzo Rojas, son of Raul Rojas, known as Sugar King and Wayki en Golosinas SAC, the leading producer of Peru candy market, were within the VIP visitor list of the exhibition. In addition to these companies, The Balsharaf Group and Tajero LLC were also in the VIP buyer delegations of CNR Food Istanbul. The Balsharaf Group has 16,000 chain stores in the Middle East and provides the supply of Carrefour stores in Saudi Arabia. Tajero LLC distributes the products of companies like Unilever, Ferrero, Ülker to 5000 points. The exhibition hosted well-known international chefs for the cooking shows. Peruvian cuisine with Bruno Santa Cruz, American Rise Show with Sebahattin Güney, American Cranberry meals with Serkan Çetintas and Indian cuisine with Vinod Kumar Chouhan were on stage while the visitors were experiencing delicious moments during the fair. International chefs voted for the stars of kitchen during the Local Chef, Pastry of Istanbul and Chefs of Future competitions. The Local Chef competition, which carried the gastronomy and culinary culture areas further in Turkey, was organized within the scope of the fair. The groups were evaluated from tableware, menus and groceries. Valuable jury members determined the winners. The winner of Local Chef competition was Four Seasons Bosphorus. The second winner was Fairmont Quasar, while the third was Hyatt Regency. The next edition of CNR FOOD ISTANBUL will be held from 5th to 8th September 2018, at CNR EXPO Yeşilköy.